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Business Insider: 100 people transforming business
Yamini Rangan started her career as an engineer before moving to sales and other more customer-centric roles at companies like Workday and Dropbox.Rangan said the sheer variety of her experiences had given her a strong foundation in how customers think and how to grow companies — a foundation that will serve her well in her new role as CEO of HubSpot, the prominent marketing-technology company.Rangan says her priority is guiding the company’s efforts to become a fully fledged customer-relationship-management platform, competing with the likes of Salesforce and Microsoft.Hubspot started in the marketing-automation software business but has expanded into other aspects of customer interactions. Rangan’s goal is to help the company become the No. 1 CRM tool for high-growth companies.“Our mission is very, very clear, which is to help millions of organizations grow better,” Rangan told Insider. “The focus has been to continue to broaden the product portfolio as well as continue to deepen all of the really great features for each of the editions.”There is a huge shift happening in buyer behavior and how customers want to interact with companies, Rangan said. Even business buyers want to purchase things the way they buy consumer goods. That gives HubSpot an opportunity, she said.“CRM needs to be very much customizable, it needs to be completely connected, and it needs to be very much customer-centric,” she said.In pursuit of its loftier ambitions, HubSpot this year also made the unconventional acquisition of The Hustle, a startup-focused media company, to create educational content for customers looking to grow and scale their companies.The vision is to give customers “the education as well as the inspiration” to “drive their front office,” Rangan said.The original article was published here.
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HubSpot Named the #4 Best Workplace in Singapore by Great Place to WorkⓇ
We’re honored to announce that HubSpot Singapore, our APAC headquarters, has been named the #4 Best Workplace in 2019 by Great Place to WorkⓇ , the global institute which identifies leading organizations in more than 45 countries worldwide. HubSpot accepted the award at the annual Great Place to Work Best Workplaces in Singapore ceremony in the Raffles Hotel, Singapore on Wednesday 6th November. Great Place to WorkⓇ assesses and awards organizations for having remarkable culture and management practices based on employee surveys and culture audits. During the assessment, HubSpot earned high marks from employees for its commitment to company culture and workplace diversity, and innovative approach to the future of work. Learn more in our Culture Code which has over 4M views today.“At HubSpot, we’re on a mission to help millions of organizations grow better. That’s why we’re passionate about building a workplace here in Singapore where employees can do their best work. We strive to bring our company values of flexibility, autonomy, transparency, and belonging, to life each day in order to foster a culture employees love. Being recognized as a 2019 Best Workplace in Singapore by Great Place to Work is a strong testament that we are headed in the right direction. Thank you to all of those employees for the time and energy they put into making SingSpot a great place to work every day. I’m excited to continue to grow and adapt to the ever-changing future of work together,” said HubSpot’s APAC Managing Director, Shahid Nizami. In order to make strides on fostering a culture of flexibility, autonomy, transparency and belonging in Singapore, HubSpot’s Culture Team has created programs, resources, events and more to ensure we continue to move the needle on building a workplace of the future. And we constantly ask our employees for feedback on ways we can improve to ensure that we walk the walk on creating a culture that everyone loves. Our culture is built on feedback because of our belief in the power of transparency and knowledge sharing. Creating a Culture of TransparencyTransparency is something that guides everything we do, day in, day out. That’s why all HubSpot employees are company “Insiders” because they’re trusted shareholders in the company. We believe employees deserve complete transparency into the business’ performance, regardless of their level or tenure, in order to best be able to innovate on new ideas, share feedback to improve the business and culture, and have the greatest impact possible in their roles.But, we don’t monitor where or when that impact happens. We believe in giving employees the freedom and flexibility to create a work schedule that best fits their lives. HubSpot’s Culture Code states, “Results matter more than the hours we work.” Employees are encouraged to work from home, come in and leave the office when they need to, and take time off when they want. They have complete autonomy and we trust them to drive results regardless of their work-life fit or schedule. Business Insider Singapore profiled SingSpot’s culture of flexibility noting the policies in Singapore are just as flexible as those in the US. And, employees agree. One anonymous review left on HubSpot Singapore’s Glassdoor page states: “THE AUTONOMY AND FLEXIBILITY! Employees are trusted and given the autonomy to be at their best. E.g I work more efficiently and effectively at home and I had the flexibility to work from home whenever needed without providing justification.”Creating a Culture of TrustBut, why is HubSpot built on a culture of transparency, autonomy and flexibility? Those three pillars help to create trust in our employees, our customers, and our company. And establishing that trust is why employees in Singapore feel empowered to do their best work. To foster this sense of trust and belonging at HubSpot, we run Psychological Safety trainings in Singapore and our global offices. The trainings consist of two Manager ThinkSpace sessions, the first on how to build that trust and the second on how to incorporate psychological safety into a manager’s team onboarding process. We also host a separate workshop for all employees of every level across SingSpot around how to talk about psychological safety with their team. During our first workshop last year, 15 managers attended both ThinkSpaces and since then we’ve had over 150 employees, mostly managers, attends these workshops in order to learn how to foster psychologically safe environments on their teams.Creating a workplace where our employees feel safe, respected and listened to is a top priority for our leadership team at HubSpot. HubSpot’s Chief People Officer, Katie Burke, explains it best:“One of the most important things as we grow as a company, and scale as a culture, is to grow better as a place where people have the courage and conviction to speak up, if and when, something is broken, and help us fix or rethink it. It’s imperative that we create a culture where people at any level and in any part of the organisation can speak up and question a decision, respectfully disagree, or suggest an alternative to the status quo. To that end, I view psychological safety as business-critical for us as an organisation.”And we love that HubSpot employees in Singapore feel the impact of the psychologically safe environment we strive to create. One Glassdoor review of HubSpot Singapore says, “Employees trust one another to do their very best in solving for the customers. Very high level of psychological safety which flexibility and autonomy are highly encouraged and, in general, executed well in the workplace. Management is extremely transparent about the direction the company’s heading to and, more importantly, the why behind it. And yes, HubSpot is a company that own up to their mistakes and screw ups by living and breathing the Customer Code.”A huge thank you to HubSpot’s Singapore employees for this recognition. As we look toward 2020, we’re excited to continue creating a culture of transparency, flexibility and trust in Singapore. Because not only do those pillars help foster the future of work by creating workplaces where employees are free to work how they work best, it’s also the right thing to do in ensuring our employees can create the work-life balance that fits their life. Because at HubSpot, our people are our greatest perk and we want to create a culture those people love every day.About HubSpotHubSpot helps millions of organizations grow better by building the software and systems that power the world’s small to medium-sized businesses. Our company culture builds connections, careers, and employee growth. How? By creating a workplace that values flexibility, autonomy, and transparency. Through our commitment to creating a diverse and inclusive workplace and unique approach to company culture (our Culture Code has more than 4M views), we've redefined how people work and live.HubSpot has been named Best Place to Work in the eyes of Glassdoor, Fortune, Entrepreneur, Inc. The Boston Globe, and the Boston Business Journal. Founded in Cambridge, MA in 2006, HubSpot has offices in Portsmouth, NH; Dublin, Ireland; Sydney, Australia; Singapore; Tokyo, Japan; Berlin, Germany; Paris, France and Bogotá, Colombia.About Great Place to Work® InstituteGreat Place to Work® is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, including Best Workplaces™ lists and workplace reviews, the Institute provides the benchmarks, frameworks, and expertise needed to create, sustain, and recognize outstanding workplace cultures. With its global headquarters in the United States, Great Place to Work® produces the annual Fortune “100 Best Companies to Work For®” and a series of Great Place to Work® Best Workplaces™ lists, including lists for Millennials, Women, Diversity, Small and Medium Companies representing employees’ voices from across industries.Great Place to Work® Institute Singapore established its presence in Singapore since late 2014. Since then, the Singapore office has been a regional hub servicing clients with operations across the Asia Pacific region.The original article was published here.
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The Future of Work at HubSpot: How We're Building a Hybrid Company
At HubSpot, we’re committed to building a culture where people can do their best work. Some of us do our best work in an office, and some of us work best from a home office. That’s why, as our Culture Code states, we’ve always believed that results matter more than when or where they’re produced. Many HubSpotters have worked fully remotely for years now, with about 10% of employees working remotely even before the COVID-19 pandemic. But we’ve historically been more remote-friendly than remote-first. In other words, HubSpot has been a “remote-ish” company.But like many organizations in 2020, we’ve realized that we need to evolve. The future of work isn’t coming; it’s already here. In a recent survey from Gallup, 59% of people would like to keep working remotely as much as possible even after COVID-19 lockdowns are lifted. Our own employee data reflects the shift to remote, too: Two-thirds of HubSpotters plan to work remotely more often once our offices re-open, and approximately 16% are interested in moving to a full-time remote set-up, in addition to hundreds of employees who are already remote.It’s not only employees who are changing how they work either. It’s our candidates, too. The share of remote job postings compared to all postings on LinkedIn grew 91% from the first week of March 2020 to the last week of April 2020 (source: Fast Company). Amazing candidates increasingly expect flexible work, and as employers, we’ll miss out on great people if we don’t adapt. Hiring remotely is a huge opportunity to increase access to talent, especially talent outside our existing networks, cities, and local campuses. As a company that’s dedicated to diversity, inclusion, and belonging, we’re actively working on diversifying our candidate community and believe remote work will be fundamental in that. Creating more remote jobs in tech isn’t just a benefit to organizations, either. It can create more opportunities for people to build work around their lives, and not the other way around. We believe access to a career in tech shouldn’t be determined by your zip code. We’re excited about the possibilities remote work opens up for folks in rural areas who historically haven’t had the option to pursue a job they love from where they are. That’s one key reason we’re excited about the future of work. And while the past few months have been challenging for businesses, employees, and candidates alike, it’s made one thing clearer than ever to us at HubSpot: work is not a place. Our culture is not tied to locations, it’s rooted in our values, our amazing people, and our mission of helping millions of organizations grow better. That’s why in 2021, HubSpot will drop the “ish” in “remote-ish.” We’re going to shift to a hybrid remote-office model where career growth is equitable for everyone, whether you do your best work in an office or in a home office. It’s the right thing to do for our employees and candidates, and for growing a company we’re proud of long-term.HubSpot’s New Vision for WorkBeginning in January 2021, HubSpot employees will have three options to choose from based on how they do their best work: @office: You come into a HubSpot office 3 or more days per week. You have a dedicated desk for your laptop, monitor, family photos, plants, and anything else that makes your workspace truly yours. Beyond taking your HubSpot laptop home if you’d like to, employees who are @office won’t get an at-home desk set-up.@flex: You come into a HubSpot office 2 or fewer days per week. When you come to the office, you’ll be allocated a “hotel desk”, which will be organized by team when possible. Because you opted-out of dedicated desk space in an office, HubSpot will help support your work-from-home (WFH) set-up. @home: You work the majority of your time from home in a HubSpot-approved entity. HubSpot makes sure your WFH set-up is safe, sound, and sets you up for success.As of January 2021, new employees will choose their option before their start date, and all employees will have the chance to change the option once per year. Our hope is that by having a menu of options, employees can truly work when and where it’s best for them. If a role is truly required to be @office, we’ll note it right up front in the job description, removing any friction from our candidate experience with regard to what flexibility is offered for each role. To make this experience truly inclusive, whether you’re at home or working in a HubSpot office, we’re making commitments and changes to our culture and recruiting approaches to set HubSpotters up for success in a hybrid world:Location-agnostic benefits & perks: In 2021 and 2022, we’ll be introducing benefits and perks that you don’t have to come to a HubSpot office to enjoy. Manager expectations & trainings: Moving forward, an expectation of great leadership at HubSpot will be the ability to build and grow high-performing teams remotely. People managers and leaders at HubSpot will receive training, workshops, and support for building psychological safety, inclusive hiring, and more, virtually. Remote job openings: For 2021, our goal will be to post 70% of HubSpot roles as location-agnostic onour careers website, if located within the hiring country. HubSpot will hire remotely in locations where we have entities and are set up for remote work. Check out our Careers homepage to learn more about our locations around the world. Fair and transparent hiring processes: We want to create equal access to career growth at HubSpot, and that often starts with recruiting. We’re focused on iterating our hiring and interview processes to be wholly inclusive of remote candidates, and on creating an amazing candidate experience by providing resources and prep materials for virtual interviewing. Remote-first onboarding: New hire onboarding shifted to fully-remote globally earlier this year, and we’ll continue to evolve the experience so that new HubSpotters are set up for growth from day one regardless of their location or time zone. We also care deeply about making the new hire experience remarkable, and so we’ll iterate on the opportunities to meet people, network, and feel connected to our mission and vision, regardless of which work option they choose or the region they work from. As our co-founder and CTO, Dharmesh Shah, said in his INBOUND 2019 keynote: The future of work is flexible. That’s why we’re grateful to have had a head start on remote work and in building a culture of flexibility. Over the past few years, we’ve learned a lot from our community of remote HubSpotters, and by bringing on a wonderful Remote Work and Inclusion Program Manager in 2019. The COVID-19 pandemic accelerated our pace, but becoming a hybrid company that empowers remote and in-office work equitably was where the future was headed for HubSpot.Hopefully, this transparency into how we’re evolving our culture and company for the future is helpful as you’re evaluating HubSpot as a place to work, building our a plan for your own company’s return to work, or wondering what it will be like to partner with HubSpot and our team in the future. You can expect to hear more from us over the next few months about our move to a truly hybrid company and culture. And in HubSpot fashion, we’ll share our learnings, wins, and mistakes along the way in our journey to build a great place to work from anywhere.The original article was published here.
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HubSpot 2021 Diversity, Inclusion, & Belonging Report
2021 marks a milestone in HubSpot's journey to become a more diverse and inclusive company: publishing our fifth annual Diversity, Inclusion, & Belonging (DI&B) Report. We've learned a lot over the years, and especially in 2020. The past year showed us that empathy alone isn't enough - it requires action. We hope this report reflects HubSpot's progress on diversity to date, as well as our commitment to driving real, lasting change for our employees, customers, and communities.5-Year DataTo mark the fifth year of releasing our diversity data, we're reflecting on HubSpot's progress over time. Specifically, we're working hard to increase BIPOC representation and leadership diversity. Here's how we're tracking to date.2021 DataBelow is HubSpot employee data as of January 1, 2021. Gender and age data is global, and ethnicity data is U.S.-only. To view more data and information, download the PDF below.Beyond The NumbersOur data reflects a snapshot of how HubSpot is tracking on diversity today. Here are some of the initiatives and investments we've made over the past year to help build more diverse and inclusive communities for the future.Download the 2021 Diversity, Inclusion, & Belonging ReportThe original article was published here.